DEMONSTRATING YOUR VALUE PROP

By understanding the value of your services, you can demonstrate your expertise to your customers while elevating their personal shopping experience. Join the Garmentier Team for this exclusive webinar as we cover:

What Is A Value Proposition?
Characteristics Of A Great Value Prop
Building Your Value Prop
Marketing & Messaging

Watch the Full Webinar Below:

WHAT IS A VALUE PROPOSITION?

A value proposition is a marketing statement that summarizes your competitive advantage and why your consumer should buy your product or use your service.

WHAT MAKES AN EFFECTIVE VALUE PROP?

An effective value proposition is…

Informative and defines what you do
Explains how your product resolves a pain point for your potential client
Clear, concise, and easy to understand
Answers the question: “Why should I buy from you instead of any of your competitors?”

BUILDING YOUR VALUE PROP: THE PROCESS

Building your value proposition is a process - use our worksheet to get started! (ACCESS THE WORKSHEET)

Identify your service benefits: Make a list of all the benefits your service offers your clients.
Link benefits to value offering: How do the benefits of your service create value in your client's life?
Differentiate your service: Decide what makes your product unique.
Put everything into a clear and easy to read sentence and place it everywhere.
- Example: My (product or services) help (customer segment) who want to (service value) by (service benefit)

BUILDING YOUR VALUE PROP: THE ELEMENTS

Now that you have your value proposition written, it’s time to break it down for marketing and communication. Follow the steps below (and download our worksheet!) to create the ultimate value proposition package for emails, social media, and your website.

Headline

The end value you’re offering in one short sentence. Make it an attention grabber.

Subheadline

A specific explanation of what you do/offer, for whom, and why it’s useful.

Bullet points

List the key benefits or features of your services.

Visuals

Show the product image, the hero shot, or an image reinforcing your main message.

OUR FAVORITE EXAMPLE:

Thumbtack

WHERE & WHEN TO USE YOUR VALUE PROP

Your Website’s Landing Page

It is important to position your value proposition front and center on your land page. Making your value proposition hard to find is a good way to lose traffic website traffic.

Social Media

Your value proposition should be listed in the bio of your social media accounts. Consistently posting what you do on your stories and in-feed is important to relay your value to your clients. It's also important to lead with your value proposition when reaching out to new prospects via social media.