Personal Shoppers Need More Resources

The rise of the “Stylist” has revolutionized retail sales over the past decade. A world of 30,000+ stylists have the potential to be incredibly valuable to the retail industry, but lack the tools to start, grow and scale successfully.

Garmentier was founded in 2018 by professional Stylist and retail veteran Lisa Bubes who recognized the potential for personal shoppers to change the retail world through an entirely new direct sales model. With their own books of business and the right resources, independent personal shoppers can bring a whole new channel to retail marketing.

Garmentier provides the missing link between independent personal shoppers, retailers and consumers through a dynamic synergy of technology, partnerships and the human touch.

“The secret sauce has been and always will be people - the human touch. It’s time for us to enable those people to provide a great experience for consumers - across retailers and brands.”




Growing start-up businesses is Lisa’s passion, and she lives and breathes the styling world. From her beginnings running designer sample sales to helping build Trunk Club as their 9th employee in 2010, Lisa has always been on a quest to innovate through direct sales and experiential commerce. Lisa’s passion for styling, training, sales, and technology led her to found Garmentier and pave the way for Stylists to come.

HOMETOWN: Denver, Colorado


Carnegie Mellon University, Master's in Human-Computer Interaction
Jason's extensive background in innovative technology for retail marketplaces made him the perfect fit to lead engineering efforts at Garmentier. A senior, talented UX Designer, Product Lead, and Software Engineer, Jason's years of startup experience at both LandscapeHub and Trunk Club centered around creating intuitive interfaces that empower people to level up their businesses. Jason is passionate about bringing tech & design thinking to companies and individuals that are often underserved by the tech industry at large.

HOMETOWN: Skokie, Illinois

JEFF HOOD Director of Custom & Stylist Development

Southern Methodist University, B.B.A. Marketing
Jeff has been in the retail and custom clothing industries since 2013 holding positions in the trifecta of sales, training, and management. Over that time he has gathered experience from both clientele and vendors across the country and overseas. Jeff's daily motivation is delivering the best experience directly to his clients and the team he works with.

HOMETOWN: Dallas, Texas

CHRIS WILLIFORD Operations Manager

School of the Art Institute of Chicago, MFA in Printmedia
Chris's strong background in customer service and experience in the creative world make him a perfect fit for the Garmentier team. Chris propels the growth of the Garmentier brand while providing dedicated support to every personal stylist using our platform.

HOMETOWN: Dallas, Texas

BREE QUIACHON Marketing Coordinator

Columbia College Chicago, B.A. Fashion Business & Marketing
Bree’s background in fashion business and marketing make her a welcome addition to the Garmentier Team. Bree learns from our users and creates carefully curated contented to build Garmentier's brand among the Styling industry.

HOMETOWN: Elgin, Illinois


Indiana University, Bachelor of Science, Kelley School of Business
Zuzana has spent her career focused on omni-channel operations and customer experience, first for major retailers such as Spiegel, Eddie Bauer and Crate & Barrel and pivoting in 2013 into the world of start-ups. Zuzana was instrumental in the Trunk Club expansion from $40 mil to $215 mil in 3 years as Vice President Sales Support, responsible for fulfillment operations, customer experience, and clubhouse sales support teams. After Trunk Club, Zuzana has held senior leadership roles at Onnit Labs and Tecovas in Austin, TX. Zuzana is now principal at Zuka Consulting LLC where she has a roster of high-growth clients who require e-commerce operational expertise in a wide variety of product categories.


With 20+ years in software-focused product delivery, including the last 10 focused on startups, Corey brings a wide range of experience at all levels of business. He focuses on the application of agile techniques to help startup founders successfully navigate the complexities of building and running a SaaS company. Corey was an integral part in bringing Garmentier's newest platform to fruition in Fall 2019 with collaboration and successful co-management of an 8-person tech squad. As both an advisor and hands-on consultant, Corey mentors founders to understand the links between high-level vision and day-to-day execution, and how to communicate this successfully to development teams to achieve groundbreaking success.


University of Michigan, B.A. Organizational Studies
Liza Lax Gordon began her career with Theory, LLC in New York and grew the brand over the years as Senior Account Executive for Theory to Saks Fifth Avenue. Liza relocated to Chicago to serve for 6 years at tech startup Trunk Club as Vice President of Sales, and played an integral part in the Nordstrom acquisition. A powerhouse mother of 3, Liza now runs Team LLG - a consulting company helping leaders to adopt a more holistic approach to hiring, development and managing to success. Liza passionately dedicates her time as an advisor to industry-disruptive Startups like Garmentier - and has helped open doors for Garmentier to partnerships with top brands.

THERESA OKUWOBI Marketing Intern

Columbia College Chicago, B.A. Marketing & Digital Media
Going into her last year of at Columbia College Chicago studying Marketing and Digital Media, Reese as always loved and been inspired by fashion. Being apart of the Garmentier family has allowed her to combine her passions with creatives endeavors in digital and content creation for engaging marketing tools to help our stylists and community across all platforms.


Columbia College Chicago, B.A. Fashion Business
As a recent college graduate from Columbia College Chicago, Madi is happy to be apart of the Garmentier family. While initially pursuing a styling career, Madi found her passion for digital marketing and content creation. Creating engaging content that keeps our stylists informed and inspired is what she aims to achieve in every aspect of our marketing strategy.